Incentive Mechanism Research Of Sales Staff Members Of M Real Estate Company "Sun City" Project

Real estate investment increases further more along with the development of the national construction investment.As you can imagine, Real estate sales becomes a key industry because its maturity and competition increasing with time.The customers come up with a lot of problems in the purchasing process according to the characteristics of the real estate products.And customers could leave if the problems with a large variety were not solved.So a project sales staff became a "problem solver".They are the ties between businesses and their customers. Sales staff is a representative of the enterprise for customers and otherwise customers could bring profit, and related information to the sales project and the enterprise. So sales staff has already become one of the most valuable resources in enterprises. Only those who give full play to the sales staff enthusiasm and creativity will succeed in the fierce competition of the real estate market.And real estate sales personnel incentive mechanism has gradually been paid great attention in the industry. Establish effective and feasible talent incentive mechanism not only helps the real estate industry attract, retain and develop talent, but also have great interests to the company, and achieve the goal of development strategy of real estate industry. The key point for real estate sales personnels to achieve a high performance based on a good and solid incentive mechanism and guid by consumers demand. The guarantees to win the market and the basis of gaining more interests rely on build an effective sales staff incentive system by developing a detailed sales staff incentive mechanism research of the plan and effectively motivate sales staffs work enthusiasm for any companies. Staff turnover, lack of incentives is ubiquitous phenomenon in real estate industry and aroused wide attention from the theoretic and industry insiders. Therefore, the enterprises should not only strengthen the management of sales staff, but also design and develop more targeted incentive mechanisms for different sales projects, improve sales personnel and project fit from the training, performance evaluation, salary, benefits, spiritual encouragement, career planning, etc, to ensure excellent talent team of stability and sustainable development, to promote the efficient project sales targets.This article uses the M company’s "sun city" project as a research object, analysis the status quo of the sales staff incentive mechanism of this project, research on the sources, backgrounds, as well as the problems and reasons existing in the process of development of the sales personnel incentives of this project, Put forward some optimization measures of marketing talent incentive mechanism of this project Combining with the new situation. And perfects the talent management model of project, Construct the incentive mechanism for talent development, And provide a scientific and effective development platform for the development of enterprise and talents,helps the company to develop quick and efficient.