Optimization Of Incentive Mechanism For Medical Salesman In HY Pharmaceutical Company

Under the market economy conditions,human resources are the lifeblood of the survival and development of enterprises,especially high-level professional and technical personnel have become a critical factor in enhancing the core competitiveness of enterprises.As an important part of human resource management,incentive mechanism is the key to attracting and retaining high-quality talents.It can be said that the scientific perfection of the enterprise incentive mechanism is directly related to the success or failure of the enterprise.Our small and medium sized pharmaceutical companies' work are almost sales-centreed,salesmans' performance directly affects the survival and development of enterprises.However,in recent years,the government has continuously increased the reform of the field of pharmaceutical circulation.Many famous pharmaceutical sales enterprises have been eroding our domestic pharmaceutical market,which has led to the merger and reorganization of many small and medium-sized pharmaceutical companies in China and the serious outflow and frequent job-hopping of salesman.How to attract and retain excellent salesman is an urgent problem that Anhui HY Pharmaceutical Company needs to solve now,and it is also a key issue in this passage.In this passage,we choose HY Pharmaceutical Company as the study object,by using the method of literature research and case study combined.First,this passage carefully consulted the relevant domestic and international literature,summarized the present situation of the salesmans' incentive mechanism research of domestic and international,and briefly analyzed the industry characteristics of the pharmaceutical sales industry as a theoretical basis for the study of incentive mechanism.Second,combined with the current situation of the company incentive mechanism,through the invetigation of salesman satisfaction and interviews with former employees,we found out the problems such incomplete pay mechanism,single performance assessment indicators and lack of staff training mechanism and so on,then further emphasized the importance and urgency of establishing a reasonable incentive mechanism.Finally,combined with HY Pharmaceutical Company's own characteristics and development strategy,the existing incentive mechanism is optimized,and the strategies and ideas for improving and perfecting the incentiv emechanism are discussed from the aspects of salary management,performance appraisal and promotion development.At the same time,HY Pharmaceutical Company need to further improve the human resources management system to ensure the smooth implementation of the company's incentive mechanism.Through the research on the incentive mechanism of HY Pharmaceutical Company,the company will better stimulate the sales enthusiasm of the salesman,improve the stability of the sales force team,and truly leverage the incentive mechanism to help the company successfully pass the development bottleneck period.At the same time,due to the universality of the problem,it also has certain practical and guiding effects on the development of other SMEs.