The Study Of Bancassurance Products’ Surrender Problem Of Life Insurance Company

In recent years, bancassurance is getting more and more attention of the insurance industry, for its nearly50%of the market share in life insurance market. Meanwhile, surrender in bancassurance of the life insurance company is becoming a serious problem. This issue seriously affects the normal operations of the insurance company, the image of the bancassurance products, the normal development of the banking channels, and most importantly it also undermines the interests of the bank insurance buyers. Currently, the life insurance products account the vast majority of bank channel sales agent. So, it is very necessary to study the cause of this issue to help the business entities to improve the development in the course of business, to improve the relevant institutional measures, to guard this issue happen again.This study starts from the bank insurance products’ surrender status of the life insurance company, in which the development history, the dominant position of the bank insurance products in the life insurance market, the serious surrender status of the bank insurance products and the negative influence are presented. Meanwhile, this study discuses the game playing of the participants and the main influence factors of the bank insurance products’surrender problem. Then, this study offers the countermove on three levels, which are the life insurance company’s level, the supervision level and the environmental aspects.This paper is divided into six parts.First part is the introduction. This part firstly analyzes the bancassurance surrender status and the meaning of paying attention to it. Secondly, this part reviews the related literature, represents the main contents and methods, and draws the frame of the study. Then, this part expounds the main contents of this paper and the method, and summarizes the basic framework and the logic of the system. Finally, proposed the innovation and deficiency. In chapter one, this paper studies some basic concept of the surrender to life insurance company bank insurance products. The chapter provides theoretical support for the following analysis.In chapter two, this paper analyses the history of bancassurance, the status of bancassurance and the further influence.The third chapter is the analysis of the life insurance company bank insurance product surrender factors. This part mainly studies the China’s bank insurance product surrender factors--product structure, product yield and sales agency. Through the three aspects of analysis, combined with the historical data, we discuss some issue of bancassurance.The fourth chapter studies the international experience of life insurance companies:how to prevent the bank insurance surrender.In chapter five, we put forward some countermeasures to prevent the bancassurance product surrender. Based on the international experience and combined with China’s bancassurance development characteristics, this part proposes some recommendations on how to promote the development of the life insurance company and bancassurance product.This article may have some innovation, some new research methods and some new contents. First, domestic scholars always pay their attention on the surrender of the life insurance policy behavior, the Bancassurance model and its risk management. The bancassurance surrender almost is blank. This article attempts to study the life insurance Surrender of bank and insurance products. Secondly, this paper analyses the use of case studies and methods of game theory. In the same time, we make full use of publicly available information and data, in order to make depth discussion on the case of large-scale surrender of bancassurance in life insurance companies and its influencing factors. Finally, this paper propose some early warning indicators against bank insurance surrender of life insurance companies, some regulatory mode and remuneration incentive and restraint mechanisms preliminary design. Most of all, this paper tries to study the surrender of life insurance companies bancassurance products, in order to guard against the risk of large-scale surrender of the life insurance company bank insurance products.