Research Of The Development Of Bancassurance Of A Life Insurance Company

With the continuous development of the modernization of China’s socialist market economy and the financial industry to promote the process of bank insurance as a means of banking and insurance cooperation,has got considerable development,after more than 20 years of rapid development,occupy a place in the personal finance market,has become China’s insurance companies,especially is one of the main channels of life insurance product marketing.At present,with the increase of the main market,various types of financial products emerge in an endless stream,business bank and insurance business as many insurance companies a competitive sector,gradually showing some irregular competition phenomenon,the CBRC promulgated relevant policies to restrict the increase gradually,on the one hand to deal with the same type of competition between enterprises,on the other hand,with the bank all kinds of financial products to attract depositors funds.Changing the face of fierce competition and domestic political environment,the bancassurance plate facing the plight of the market share of premium income decreases,shrinking,according to the current situation of the changing market adjust itself in the bancassurance channel marketing strategy has become an urgent problem.This paper takes A life insurance company’s bank insurance business as the research object.Firstly,it analyzes the current situation and strategy of A life insurance company’s bank insurance business.It can be found that A life insurance company’s business development of bank insurance channel is not ideal in recent years,in human capital and so on.At the same time as the investment in the area has gradually increased,the overall proportion of the banking insurance business in the industry has not increased significantly.This paper expounds the development status of the bank insurance business of A life insurance company from the aspects of cooperation channels,main products and sales teams,and then further analyzes the problems and reasons of the bank insurance business of A life insurance company.Then combined with the actual development of A life insurance company,the corresponding optimization strategies are proposed for various aspects.Finally,this paper believes that A life insurance company needs to develop and design market scarce products in line with regulatory requirements according to channel requirements and in combination with consumer demand,strengthen business promotion efforts,use counters and online communication channels,strengthen bank insurance strategic cooperation,and adopt multiple The pricing and execution mode of the company will actively build a professional talent team and information management system.Through these measures,it is expected to promote the further development of the bank insurance business of A life insurance companies and increase their market share.