Research On The Customer Relationship Management Of Tianfu Futures Company

In recent years, under the support and the guidance of government’s policy, the futuresmarket in China is growing stronger, which is in the service of our country’s economy, andhas driven the development of agriculture, industry and other related industries. However, atpresent, most futures companies are in one-sided pursuit of sales department, the expansionof coverage, and the amount of new customers. They ignore the old customers and don’tmaintain customer relationships. Wrong understanding of CRM and contempt, makes futurescompanies fail to attract customers, which greatly weakens the futures companies’profitability. This study is aimed at to putting forward an improved scheme through analysis.It is hoped that this paper can guide the company to operate customer-oriented businessactivities, strengthen the efficiency of marketing, research and development activities, andimprove business income in theory and practice.This paper studys the management of the company in TianFu futures co., LTD and summarizes the inaccurate management,unreasonable department function, imperfect business process and company establishment, inadequate employee, and less advanced management technology by analyzing the company’s organizational structure, personnel structure, and management of each department of customer relationship.Then it also puts forward the way to solve these problems according to three cases of customer relationship management (CRM) inTianFu futures co., LTD.The company has been proposed improvement project of business process, and the design of the Company customer relationship management (CRM) system,inorder to improve customer relationship management (CRM).In addition,it implements themanagement of improvement program of customer relationship by means of deepening themanagement concept, improving the system of the company and employees’ skills.