Research On Customer Relationship Management Of Soochow Futures Company

Under the background of socialist market economy,speed up the pace of development with the futures market,Internet financial broke the regional restriction,financial industry customer source of futures companies increasingly competitive.It is an opportunity for futures companies,is a challenge.How to mining,development,maintenance,high quality customer,in market competition to obtain and retain more customers share is a daunting task in front of futures companies.Customer relationship management as a management concept,with modern advanced IT means as a technical support,to improve customer satisfaction and loyalty,establish the basis of high quality customer relationship as the goal.Futures companies to establish a good customer relationship management system,with the limited customer resources,the important role of the establishment of a lasting relationship.Taking soochow futures as the research object,through a combination of theory and practice research,first of all,the basic connotation of customer relationship management(CRM),a brief introduction to the relevant theoretical knowledge and the research status,focuses on the theory of relationship marketing,customer value theory,the theory of customer satisfaction and loyalty of customer relationship management(CRM)important guiding significance.Then the dongwu futures co.,LTD.Research and analyze the current situation of the customer relationship management,pointed out that at present the company in the concrete practice of the customer relationship management(CRM)there are a lot of shortcomings,from the customer relationship management goal,customer relationship management functions,management system,business process,customer relationship management system and so on several aspects are analyzed in detail and the causes.Finally,aiming at the shortcomings of the above analysis out,put forward the corresponding improvement opinions and protection measures.