Research On The Construction Of Agricultural Product Market Information Service Platform In Heilongjiang

With the rapid development of the market economy today, the agricultural product marketinformation service construction plays an important role in stabilizing the market price, ensuringfarmer’s income level. At present, the impeded information exchange and the informationasymmetry of the market participants, is still a problem need to be solved urgently in the marketof agricultural products. Impede information exchange makes the farmers unable to obtain theinformation accurately, judge effectively and make decisions reasonable; information asymmetryis likely to make inferior products to seize the high-quality products market space, resulting in"lemon market", not only harm the interests of consumers, but also affects the healthydevelopment of the market of agricultural products.This paper starts from the problem of information service in the market of agriculturalproducts in Heilongjiang Province, analyzes the present situation of market information serviceof agricultural products in Heilongjiang Province, understands Heilongjiang provinceinformation network infrastructure, information service website, information serviceorganization, information talents, information collection work and other aspects of the situation,and puts forward the main problems existing in the market information service of agriculturalproducts in Heilongjiang province. On this basis, using the information demand theory analysesthe information needs of each participant in the market of agricultural products (producers ofagricultural products, operators of agricultural products, consumers of agricultural products, andthe government), puts forward the idea of construction of Heilongjiang Province agriculturalmarket information service platform. In the analysis of the feasibility of the implementation inmanagement, technology, economic information service platform, clear positioning,Heilongjiang Province agricultural product market information service platform and the overallobjectives of the construction mode, the information service platform for the system structuredesign, including the selection of suitable for the platform architecture model, constructs theplatform hierarchical model description of each layer, and the functions of the platform. According to the platform architecture design, the design of the platform in front of the release,background processing function, and the function of the database. Finally, put forward theguarantee measures for Heilongjiang Province agricultural product market information serviceplatform to run smoothly.