Research On Agricultural Product Information Platform Operation Mode Of Farmer Cooperatives

The main problem of agricultural products circulation is that high quality products not matching with highprice, agricultural product not find the right circulation channel, the demand agricultural information notconsistent with the supply information. To construct farmers’ cooperative sales channel based on theinformation platform is the main management trend to solve the problem, but this kind information platform isusually unsustainable because of operation problem. Agricultural website as the main body to integrate farmercooperatives sales channels’ sustainable operation mechanism based on the integration mode of supply chainis becoming the core issues of the construction farmer cooperatives sales channels. First of all, we analyze thestrengths and weaknesses of various subjects in agricultural site of the domestic integrated agriculturalmarketing channel and draw that the information platform services in the sales channel which the corporatesite provide have main advantage. On this basis, the framework of the site enterprise operational mechanismabout this kind information platform has been established, which is the main body of the operating mechanismand its integrated object, the profitability models of information platform and pricing mechanisms,long-running maintenance mechanism. Then, in the framework, the sales channel structure model of farmers’cooperatives based on supply chain integration mechanisms has been built, which suggests that the main bodyof the mechanism is site enterprises and integrated object is farmers, cooperatives and the sellers ofagricultural products. These reveal the relations of the mutual main bodies. In order to ensure the sales channellong-term effective operation, we build the profit mode of a website business operation information platform,and all aspects of the supply chain related agricultural production, sales and logistics field are integrated withthe information platform. Receiving the cost of the website continuing operations, this profit model solves thatwebsite can’t profit self when the government investment is over; Website constructs the integrated pricingstrategies to integrate the body enterprises of the sales channels. The features are: to choose the specialplatform for cooperatives can save cost and obtain a certain economic benefits; to make a series of preferentialpolicies base on the information platform to encourage individual farmers to join the cooperative saleschannels for internet transactions. Website enterprise sets up agricultural products trading information platformcredit mechanism based on credit evaluation system to ensure that the node of the information platformmaking transparent trading on the information platform. The features are: considering the specific transactiontimes and the transaction amount, and the safety of online payment, making the evaluation more specific andreal to ensure the safety and reliability of information platform trading. Finally, this paper explores theoperation strategy of this mode.In conclusion, effective website operation mechanism based on the information platform of integrated supplychain is completed. It makes ways to integrate sale channels of farmer cooperatives with agriculture websites,and runs smoothly. It generally solves the problem how to construct continued information platform on salechannels of farmer cooperatives, which makes trade information transparency and improve the efficiency ofagricultural products sales.