Research On The Competition Strategy Of Qunli Real Estate Of Harbin

Harbin we real estate development company is a new development strategyaccording to the Harbin municipal party committee, municipal governmentestablishes the large-scale integrated real estate development company, affiliated tothe shanty towns reform leading group office in Harbin, for wholly state-ownedcomprehensive real estate development enterprises, affordable housing constructionmain body is Harbin. Company was established in May2008, at the end of2009, thecompany has successfully completed\"good dwellings binjiang new town\"300000meters property housing projects. Development binjiang new town in2009-2010second phase, the baroque, ceramic west district, ruyi ya ju, we project, we relocated,JiJun impression, Oriental Moscow issue of of Harbin traditional street, communitiesand the construction of affordable housing, total construction area of more than1200square meters,2010to present development of civil servant’s commercial residentialdistrict in Harbin, construction area of2.0089million square meters. In recent years,Harbin we real estate development company through continuous efforts have madevery great achievement, the company currently has a very stable, has a professionaland technical personnel team, can give each employee work of building a learningplatform, let employees enjoy wit, improve themselves, achievement of self. But,after all, real estate enterprise is an enterprise with other enterprises have differentcharacteristics, there are management, capital has many deficiencies, such as how tosolve these problems, not only as we are faced with the problem of real estatedevelopment company, is also a big problem needed to resolve in the same industry.In the face of the current international economic crisis and the fierce marketcompetition, how to improve the competitiveness of the enterprise, arouse theenthusiasm of the staff, and to speed up the pace of enterprise development, improvethe enterprise in the real estate market visibility and influence, is the enterprise faces a difficult problem. Dominate in the real estate industry in the national economy, andclosely related to other industries, accelerate the rapid and sound development of realestate industry, to promote the development of related fields, prompted China’s stableeconomic growth, to form a good pattern. Facing the current complex economicenvironment, real estate development enterprises to re-examine ourselves, tap theirown potential, to carry on the strategic planning, seize the development opportunity,to promote the competitiveness of the enterprise has important significance. Currentlywe real estate development company for the construction of the task is very heavy, ifthe company didn’t set the macro strategic goal, the company will not be able to makefull use of internal resources, the enterprise no long-term development strategies, willlack of sustained development, will make the company in the lagged embarrassingsituation. In order to get rid of this dilemma, we real estate development company tobetter development, further enhance the market competitiveness of the company, thispaper USES PEST analysis, five forces analysis model, we analyze the real estatedevelopment company’s external environment and internal conditions, we analyze theexternal environment faced by real estate development company is the domesticeconomy, the rapid development of urban housing demand is growing, thegovernment also issued a series of macro-control policies accordingly, at the sametime, there are a lot of competitors join into the market, constantly purchase landresources become nervous, consumers are also increasing demand for personalized,building external factors such as rising raw material, the internal condition isinsufficient funds, management experience for reference, the phenomenon such asshortage of professional engineering and technical personnel, on the basis of theabove analysis put forward three kinds of strategy: low cost strategy, differentiationstrategy and focus strategy, based on the research of the three kinds of competitivestrategy and explore, clear differentiation competitive strategy is the maincompetitive strategy we real estate development company, so as to realize we realestate development company’s competitive advantage.We real estate development company in order to ensure effectiveimplementation of differentiation competitive strategy, on the implementation ofcompetitive strategy, internal and strengthen enterprise management, to create a positive work environment, applies a system of rewards and punishment distinct work,arouse the enthusiasm of the employees’ work, and to conduct a comprehensiveorganization adjustment, the enhancement enterprise’s team spirit, sets up theenterprise brand image, establish strategic implement feedback system, in order totimely adjust strategy deviation, the better the implementation of differentiationstrategy goal, external concrete steps to implement differentiation strategy,differentiation, time differentiation of project, project area differentiation,differentiation, commercial housing property management differentiation strategysteps, feedback the information differentiation strategy, differentiation strategydeviation adjustment, ensure we healthy development of real estate developmentcompany in market competition.