| Yi Gu Real Estate Development Company in Shenzhen as a real estate development level 3 qualification of private enterprise, whose predecessor is the construction of buildings, Stepped into Shenzhen real estate market in 2010. There are many problems in this company, Such as the weak industry foundation, imperfect organizational structure, Single management model, narrow financing channel, lack of brand, lack of innovation and so on. Such problems have become the bottleneck of restricting enterprise development. In the face of fierce market competition environment, as a fledgling small and medium-sized enterprises in Shenzhen, Yi Gu Real Estate Development Company should be repositioned in the current environment, make enterprise development strategy, to adapt to the objective need of market development. How to according to their own advantage, foster strengths and circumvent weaknesses, reduce production costs, sets up the brand, lays a foundation for the enterprise’s sustainable development, has become the top priority.In this dissertation, on the basis of the related theory knowledge, through anglicizing the internal and external environment and industrial environment of Yi Gu Real Estate Development Company, we summarize the strategic goals that meet the long-term development of this company, to ensure the ability of sustainable development in the changeable market environment. At the same time it can also be used for other real estate enterprises on the way of development to provide certain reference value and reference. Above comprehensive analysis, and combined with the power of Yi Gu Real Estate Development Company in Shenzhen, we determine that this company should implement the strategy of integration of the operation and development. “Based on the real estate and construction industry, mainly engaged in the residential housing, so as to formulating vertical integration; comprehensive real estate, construction contracting business so as to formulating transverse integration. |
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