Study Of O2O Marketing Mode Of M Company

From the first half of2012, the apparel market has demonstrated a very intensecompetitive situation, the traditional garment enterprises are facing almost enormouspressure and challenges. Weakness in the apparel industry in the larger environment,apparel e-commerce development has made great achievement. An enterprise on the onehand to keep the advantages of traditional retail sales, the other side is facing clothingonline shopping market impact. Well, for the M clothing company, how to think on thebasis of the existing marketing model breakthroughs and innovative use of the Internetperspective is the most important.Through the analysis of the advantages and disadvantages of M clothing companymarketing environment, the enterprise if can seize the opportunity, has the condition tocomplete an efficient transformation. While O2O the pattern of the outbreak, whichgave it an opportunity for development. Connecting through O2O platform, it can takethe consumer behavior of online and offline together, through the creation of newshopping environment, so that consumers get more quality consumer experience. Also,you can take advantage of this cutting-edge business models to improve the ability ofcorporate profitability. To help companies achieve marketing mode breakthrough, thispaper analyzes O2O marketing model from a wide range of changes. Demonstrating theimportance of a new model, these changes is precisely the key to break through thebottleneck.At the same time, in order to effectively implement the operation O2Omarketing model, include marketing content, conditions and capability analysis, startingfrom the perspective of business operations, products and changes in the upstreamsupply chain, service management and logistics support and other aspects of the study,which ensures the realization of the company. Finally, the paper tells the implementationof the strategy and the need to improve risk warning in O2O marketing model changing.Through this paper, the M Company O2O marketing model research results: O2Ocan help the M Company achieve retail model innovation and marketing thinkingchanges. Meanwhile, the new model can help it meet the growing customer demand,and ultimately achieve sustainable growth in corporate sales.