Empirical Study On The Factors Affecting Credit Spreads Of Issuance

With deepening of reform and opening up policy of China, the middle and smallenterprises are developing rapidly which accelerates the development of economy andcreates millions of job opportunities. The middle and small business is playing animportant role in our economy model. It has low-administrative-cost and flexibilityfeatures. From the past statistics about75%of the job opportunities in urban area areprovided by middle and small business. It is also attracting more and more new graduatestudents from college. To sum up, a research of middle and small business about how toimprove their develop model has key value in our modern society.Nowadays, the market place in China has become increasingly competitive.Shunming Tec, a typical middle size technology company, is now facing a bottleneckduring its development. It’s important to analyses those domestic companies and comeup with a new business strategy for them. In this paper, we use SWOT model to analyzeShunming Tec’s inside and outside environment and predict the possible develop trendfrom the current needs of the market. We find that Shunming Tec has taken advantageof information management system of the market to get ahead of the others. With itsother advantage like market needs, stable development process, well-trained employeesand customer resource, we propose a service-marketing strategy focusing on companyorganization, business scope and service model accompanied with detailed steps on howto achieve the goal.The development of Shunming Tec is an epitome of the overall situation of all othermiddle and small business in China. We hope our work in this paper can offer themvaluable advices. A company cannot develop well without a goal and it’s the company’sduty to find their way to the goal and make use of their advantage to survive and thrive.