The Research Of Competitiveness Strategy For Dachong Mahogany Furniture Industry Cluster

With the economic and social development, the demand for mahogany furniture isincreasing, and the production and sales volume of mahogany furniture industry isexpanding. Dachong mahogany furniture industry cluster is formed in such a situation.Tai Chung mahogany furniture industry cluster has played an active role for improvingregional economic development activity and maintaining social stability. Dachongmahogany furniture industry cluster is showing a homogeneous competition in productprocessing production technology, product marketing model, and style and so on. Thecompetitiveness of industrial clusters is in a lower level. The brand awareness ofenterprises is very poor. The professional and technical personnel are lack. These factorsrestrict the development of industrial clusters.The paper combed the research of domestic industry clusters, industry clusterscompetitive and studied theoretically of the competitiveness of industrial clustersfeatures, evaluation methods. Then the paper played a depth analysis of Dachongmahogany furniture industry cluster formation, development and function. Itconstructed a competitiveness evaluation matrix of mahogany furniture industry clusterto using the SWOT analysis. The paper constructed a mahogany furniture industrycluster competitiveness evaluation framework and indicators for Dachong town to usingthe system analysis method and AHP. It determined the weight of each index systemscale through expert consultation method and AHP. This is the foundation of Evaluationof Competitiveness for Dachong mahogany furniture industry cluster. The paper playeda deeply analysis and study of Dachong mahogany furniture industry clustercompetitiveness of the environment and conducted a comprehensive evaluation of thethe competitiveness of industrial clusters for Dachong mahogany furniture. Finally, thepaper proposed policy recommendations to enhance the competitiveness of industrialclusters according to the mahogany furniture industry competitiveness evaluation of theDachong Town.In this paper, the deeply study of industrial clusters belonged to new areas ofindustrial clusters research. It established an industry competitiveness distinctiveevaluation system of mahogany furniture industry according to the characteristics ofmahogany furniture industry. It reached the clusters related research fields. This study provided theoretical guidance for improving Dachong mahogany furniture industry’scompetitiveness and provided a scientific basis for strategy formulation of the regionaleconomic development of Zhongshan City.