Research Of Radish Industrialization Development Of Shanghang County

Radish is very popular in our country. It plays an important role in people’s life.Firstly, radish is rich in glucose, fructose, sucrose, a variety of amino acids, vitaminsand minerals etc. Radishes are on the market demand of vegetables with highnutritional value. Secondly, on the base of mature cultivation techniques, Shan hangCounty is easy to promote planting technology of radish combining with lowenvironment request of radish growth. Further more, radish has the effect of healthcare, good taste, relieving sigh, keeping awake, eliminating phlegm, treating asthmaand cough, avoiding congestion, tonifying kidney and being beneficial to the fiveinternal organs. It has good potential to develop radish. Finally, radish has strongadaptability in different seasons (spring, summer autumn and winter) regions andsoils corresponding planting varieties. Radish is good crop because of break-evenincrease in rural incomes with less planting costs and high yield.From the perspective of strategic development, the article researches radishindustrialization of Shanghang County. There are investigation and research aboutpresent situation of Shanghang County’s radish industrialization and discussion ofinfluencing factors which restrict the development of Shanghang County’s radishindustrialization. For the problem of no radish varieties, high product cost, lowmarket competitiveness, lack of technical theory, bad product quality, lack of marketdevelopment, low product marketing and with the increase of customers’ brandawareness, the change of residents’ consumption conception and consumptionpsychology, the effect of instable natural conditions and the transfer of agriculturalproduction factors，a variety of adverse factors should be avoided. The thesis putsforward technology innovation, base construction, the leading enterprise, marketing,brand creation and the support of government policies which are called six bigcountermeasures. Though the implement of six big countermeasures to build radishindustry’s core competitiveness and modern radish industry system of Shanghang, we hope to achieve fast, steady and sustainable development of Shanghang County’sradish industrialization.