Development Situation And Prospect Of Shanghang County High Mountain Tea Industry

Tea industry is a traditional and special industry in Shanghang county, and it is the important pillar industry of rural economic development. The tea garden of Shanghang county covers an area of 23800 acres.Since 2005, newly factories for tea processing increased by 75,and the family workshop added more than 150, annual output was 1293 tons,and created the output value of 197.85 million yuan.The whole industry has a great potential for development,it plays an important role in regulating the agricultural industrial structure and promoting the transfer of rural surplus labor force,increasing the financial income of farmers, stabilizing the rural society and environmental protection.In order to boosting the production modes of high mountain tea in Shanghang county,change from traditional to modern agricultural production mode, promoting the sustainable development of high mountain tea industry scientific and healthy, safeguard the economic benefits of the tea farmers and tea enterprises.This article based on present situation of high mountain tea industry in Shanghang county,and relativesituation was investigated.There have good ecological advantages, red tourism advantage, policy advantage, support advantage, good foundation industry and market advantage.However,the main problems, including tea tree aging seriously, much low yield tea garden,tea consumption market shrinking,the sales of tea is difficult; the overall scale is smaller,the platform of marketing is lag, lack of independent sales channels, the level of industrialization is still not enough,labor costs rose sharply,the cost of tea production is increased, the input of financial and personnel.is insufficient,and the influence fo brand is low.So,the development countermeasures and Suggestions was put forward,in order to further improving the processing environment high mountain tea in Shanghang county,change the way of processing, improve the level of enterprise management, enhance the competitiveness of the brand.Eventually, providing the theoretical basis of high mountain tea industry in Shanghang county for the mode transformation and sustainable development scientific and healthy.