Study On Performance Of Corporate Social Responsibility In The Life Cycle Of Sight

The influences from corporate social responsibility to the enterprise performance are becoming the hotspot issues in the enterprises, governments and colleges. As the important economic subjects to promote the social development, the enterprises will choose different attitudes about corporate social responsibilities because of their different operation characteristics when they in different stages of life cycle, so that it can make a different influence to enterprise performance. At the same time, the enterprises that develop well often perform actively in corporate social responsibility. In the former researches, all enterprises were viewed as the same and they focused on the relationship between corporate social responsibility and enterprise performance, but ignored the difference among the enterprises which were in different stages of life cycle. So those research conclusions have no pertinence and poor applicability.Based on the life cycle theory, the corporate social responsibility theory, the stakeholder theory, signal transfer theory, enterprise growth theory and so on, this paper chooses the private manufacturing enterprises which have gone public in Shanghai Stock Exchange and Shenzhen Stock Exchange as the research objects. Based on the analysis of the whole enterprises, the sample enterprises are divided to three groups according to their growth:the growth group, the maturation group and the recession group. Then this paper respectively does an empirical analysis on influence from corporate social responsibility to enterprise performance about the three groups by using the empirical research method. The empirical results show that, corporate social responsibility has a positive impact on enterprise performance on the whole. When the enterprises are in different stages of life cycle, the influence from corporate social responsibility to enterprise performance is different. When the enterprises are in growth stage, the responsibilities to shareholders and creditors will make the performance decline; the responsibilities to employees, consumers and government will promote the performance; the influence of responsibility to suppliers is not significant. When the enterprises are in mature stage, the responsibilities to shareholders, employees, consumers and government will promote the growth of performance; the responsibility to suppliers will make the performance decline; the influence of responsibility to creditors is not significant. When the enterprises are in recession stage, the influences of responsibility to employees, suppliers and consumers are negative; the influences of responsibility to shareholders, creditors and government are not significant.The purpose of this paper’s contents and conclusions is to provide the basis for enterprises in different stages of life cycle to choose the appropriate strategy of corporate social responsibility.