Innovative Marketing Channels Of Domestic Valve Enterprises

China’s valve industry is growing up by the development of the national economy. Thesame is true of the number of valve enterprises and production. Homogenization ofcompetition and single marketing channel mode causes valve companies can not changeablein the fierce market competition to achieve differentiation advantages. recently years laborcost,raw materials cost and transportation cost is more transparency,Valve enterprises need tochange the management to get more market share and more lasting competitiveness.Marketing channel management is a efficient way to get differentiation.And competitorscan not imitate in a short time. Today,valve enterprises in China use single marketing channelmode extensively. Managers mostly ignored the marketing channel mode management.Therefore, enterprises need to find a more suitable marketing channel mode to coordinate thedevelopment of strategy.Through theoretical studies, this thesis elaborated the strategic position of marketingchannel mode and analysis of China’s valve industry status, summarize the existing valveindustry typical channel model type.By the case analysis and comparison, we find out theadvantages and disadvantages of various marking channel model, and point out theobstruction and impetus for the innovation. Base on the principles of design marking channeland integration of future trends of valve industry,innovation for a complex marketing channelmode. New marketing channel is more flattening,service and reorganized, suitable for futuredevelopment trend of marketing channel.Finally analysis of enterprise A in the choice of complex marketing channel modechanges. We found complex marketing channel mode bring a new competitive advantage forenterprise A by the verify standard of marketing channel. The new complex marketingchannel mode is suitable for enterprise A’ future development.