Study On Rural Tourism Development Based On Experience Economy In Shi Mei Tang Town Of Changde City

With the rapid development of Chinese economy and urbanization, rural tourism became more and more important trends of tourism development. People try to run away from city noises and traffic jams by experience the country journey. In recent years, rural tourism became the highlight in investor’s eyes and attracted the concern of researchers. Over the past few decades, the industry scale and economic benefits achieved rapid growth, and achieved a good economic and social benefit, but the development of rural tourism still in the primary stage. It still offers the farm meal, farm house, play cards, fishing etc. There is no distinguishing characteristic of rural tourism product and the regional resources advantages didn’t sufficiently utilize. Based on the experience economy, this paper takes Shimeitang town for example to make an exploration of experiencing rural tourism development in urban city, with the full use of relevant theory of experiencing in the process of developing. The goal is to build a paradise of experiencing the farming and cultivation culture.The paper in composed of five parts. In the first parts, which is also the preface is the brief introduction of current position in local and abroad. The author presents that the research is urgent and necessary which is of the great importance. At the same time outlines the main research ideas and research method. Part two is about the literature review on rural tourism home and abroad. The conclusion of the research is that the experiencing is an inevitable trend for the development of rural tourism. The author also presents the relations between tourism and experience. In part three, the study used a survey design and statistical data processing and other methods showed current position in local and also bring up some suggestions and ideas of rural tourism development in Changde City. In the fourth part, the author sorted regional tourism resources in Shimeitang town and reconstruct the strategy of local tourism product and emphasis on experience center. The last part is the conclusion and introspection of research.