SPDB Shenyang Branch Personal Financial QOS Improvement

With the gradual deepening of China’s reform and opening up and the upgrading of economic structure, a large scale of foreign banks to enter the domestic financial market, the increasing competition in the banking sector, the market has also changed the past, are their clients to the bank, it is bank initiative to dig customer, the customer has become the focus for banks, in order to win customers for the primary channel, is to upgrade the quality of services. Shanghai Pu dong Development Bank Shenyang branch as a joint-stock commercial banks, compared with domestic large and mediumsized state-owned bank, started late, scale, an important way so the pursuit of service innovation to obtain customer resources. About how to improve the quality of service, the service innovation at home and abroad have done a lot of research, related research do banks also set up a special department or personnel. Commercial banks have many kinds of service products, but how to improve the quality of various types of personal financial services, the comprehensive strength, to achieve maximu benefit, is needed to solve the problem of Shanghai Pu dong Development bank.All aspects of innovation of service quality to straighten out the service, the information collection, laying of outlets, product innovation, organizational innovation, management innovation and organic combination. Innovation of service products. In the process of innovation, the management innovation, so we should fully consider the interests of employees, create innovative environment, make employees feel at ease in the service business, and improve the quality of bank service in practice, so that customers are more loyal to the banks, to increase the core competitiveness of commercial banks.This paper aims to explore the strategy and design of bank service quality innovation business, improve the quality of service for the Shanghai Pu dong Development Bank Shenyang branch, innovative service products to provide ideas. Then through the research on the method to improve the quality of personal financial services, analysis of the Shenyang branch is facing internal and external environment, as well as something of its own, it firstly presents the personal financial service innovation of architecture, and from the quality of service innovation point of view of the path of Shanghai Pu dong Development Bank Shenyang branch of service innovation. According to the market situation of Shanghai Pu dong Development Bank Shenyang branch, put forward to improve the quality of personal financial services strategy, Including overall strategy, personal banking service value innovation strategy, innovation concept, promote the business innovation, deepen the system innovation, management innovation. Personal banking service process innovation process innovation from the angle of process re-engineering. Personnel management innovation, including the innovation of personnel management, staff management and fully consider the interests of employees and their spiritual needs, while strengthening the construction management team, keep innovation management team through incentive measures, innovation to realize the service quality of banks.