Shaanxi Co., Ltd. Marketing Channel Strategies Of China Mobile Communications Group

In recent years, the telecom industry rapid development momentum, the telecom operators began to expand their own marketing channel, the China mobile communication group Shaanxi limited company existing marketing channels by a growing threat. With the coming of3G era, whether it is from the angle of market competition, or from the enterprise strategy development, Shaanxi Mobile Corporation marketing channel strategy must be adjusted and optimized. This paper suggests the marketing channel strategy of Shaanxi Mobile Corporation.This article from the Shaanxi Mobile Corporation faced the external development environment and competition environment, analyzes the present situation of marketing channels and the problems of the Shaanxi Mobile Corporation. The use of knowledge management, the Shaanxi Mobile Corporation marketing channel strategy as the main line, first introduced the basic theory of marketing channel, followed by the analysis of Shaanxi Mobile Corporation two competitors (Telecom, Unicom) marketing channel strategy status and rivals the marketing channel strategy. By analyzing the telecom and unicorn marketing channel strategy, and use PEST analysis and SWOT model analysis of Shaanxi Mobile Corporation marketing channel strategy compared with the competition advantages and disadvantages. From the3G characteristics of the times, improve the Shaanxi Mobile Corporation’s marketing strategy.