The Industry’s Present Situation And Development Countermeasures Of Jujube In Chiping County

Yuanling Jujube dates, known as long history of cultivation, as local specialities produced in Chiping County in Shandong Province.The shape of jujube date looks like round bell, hence the name. Also with purple peel, larger fruits, thick pulp, smaller date pit, delicious sweet, and eutrophy. So, enjoys a high reputation abroad and name as "vitamin pills" It is rare high quality goods in people’s life, and is unique precious resources in Chiping County.In order to know the current cultivation situations well, improve the dates quality and enhance the product reputation of Jujube dates in Chiping Country, The dates production status, competitive advantage and existing problem were investigated. Furthermore, reasonable development direction and program were proposed in this paper.1. Yuanling Jujube dates inChiping County has a long history of3000years, more than10varieties,86000arces current cultivation area,10600tons annual output of red dates. In addition to various factors, climate, varieties, fertilization technology, the reason why jujube is good in taste and high quality, also because it’s associated with the unique geological condition in Chiping County. The jujube dates still has competitive advantage in regional, brand, quality, market, etc.2. The jujube dates production in Chiping County also exists some problems in the development process with the low level standardization production. The proportion of a garden accounted in the total jujube yards is only39.1%. At present, the flavor variation and quality of Yuanling Jujube dates reduced, high quality fruit accounted for only32.4%of total production, fresh-maintaining techniques after postharvest lagged, and preservation, processing only accounted30%of the total yield.3.In order to achieve the sustainable development goal of Chiping County jujube dates industry, breed structure should be optimized, the construction of demonstration garden should be implemented, the agricultural technology extension system should be improved, and meanwhile the standardized production should be implemented, green and nuisanceless products should be produced, and constantly the domestic market should be extented, the idea of market and sales network system needs to be improved and became perfect;4.With the purpose of promoting jujube dates industrialization level in Chiping County, and striving to reach the national advanced level, our suggestion is to carry out the following plan: form scale advantages, expand Yuanling jujube cultivated area to100000acres by2015, establish more perfect date industry marketing system, and establish8marketing centers, found more comprehensive postpartum treatment system of jujube, jujube processing rate of 90%; positively develop tourism industry, and the tourism planning of sightseeing orchard number will reach10.