Present Situation,Existing Problems And Developing Trends Of Wine Industry In Jilin Province

Salesof wine ranks third of liquor in our country at present,Thoughit has market advan ce,broad prospects and room for improvement,it is facing challenges on several fronts.Th e volume of chinese wine and sales has had an excellent performance since 2010,China wi ne industry holds the balance in the world.The Jilin province as one of important provinces in Northeast China,has superior location and is richin natural resources.Moreover,China s trengthens the development support to Jilin area.With the development of wine industry in our country,Jilin wine industry is moving forward.In addition to grain industry and agricult ural processing industry,wine industry is a key support industry in Jilin food sector.But rep orts on the whole Jilin wine industry is very rare.This survey report through the Tonghua Province,Changchun,Jilin,Jilin 3 wine industry developed cities in large,medium and small wine enterprises and sales outlets to visit and questionnaire survey form,Study:the status of the wine industry in the province,the existing problems,and on the basis of reasonable were development trend outlook,with a view to the development of wine industry in our province to some help and suggestions,and for others to reference.After February 2016---October 2015,nearly 5 months of business visits and questionnaire survey,through the data to draw conclusions:1?The status of the industry:industry as a whole to the development,production,sales volume will continue to increase;solid famous brand,famous enterprises continue to increase;cultivation of raw materials to form a scale,and supply chain formation system;increase the number of small and medium-sized enterprises,the government continued to support policies2?There is the problem:enterprise brand influence is limited,propaganda should be strengthened;small and micro enterprise production and sale of counterfeit goods,small and medium-sized enterprises batches of products are not up to standard;raw material fraud,species management chaos;unclear classification of products,sales area of the lack of professionals;consumer awareness needs to be changed,product selection ability needs to be improved.3?The trend of development:wineries,wine Fort established,tourist route development,R&D and production of high-end products and luxury;the accelerating speed of enterprise production equipment and technology updates;large enterprises with international famous brand cohesion,small and medium-sized enterprises for the introduction of joining...