Research To The Investment Environment Of Yangling Agricultural Hi-Tech Industries Demonstration Zone For Agricultural Enterprises

In the past16years, Yangling Agricultural Hi-Tech Industries Demonstration Zone hasattracted a great number of agricultural enterprises due to its increasingly improvedinvestment environment. The enforcement of the “Official Reply of the State Council onSome Policies to Successively Support the Yangling Agricultural High Tech IndustriesDemonstration Zone “, the development plan of Guanzhong-Tianshui economic zone, and anew round of the western China development strategy, has brought huge invest opportunity toYangling, which will help Yangling to build itself into a national base of modern agriculturalhi-tech industries, and a sub-core city in the Guanzhong-Tianshui economic zone. It will alsohelp Yangling in turning science and technology resources into mature industries. Scientificevaluation of investment environment, especially the investment environment for agriculturalenterprises, is needed in order to turn the potential opportunities into real good investmentenvironment. Therefore, the only national agricultural high tech industries demonstrationzone-Yangling was selected to be the research sample of this study. Based on the data fromthe yearbook and investigation, the evaluation system was constructed and all the indicatorsand index are measured and computed. The software yaahp was adopted to calculate thevalues.Four features of the agricultural development of Yangling have been found: theagricultural industrial cluster has began to take shape; the brand of “Agriculture” has began tobe well-known; agricultural culture has began to play a more important role; and theadvantage of regional science and technology has began to be obvious. Based on thebackground of advantageous agricultural industries, the invest environment of Yangling hasbeen analyzed. The method of AHP was adopted to analyze the natural environment,infrastructure, human and technology resources, and economic development of both Yanglingand Xi’an, the nearest metropolitan neighbor of Yangling. After comparison the investenvironment of Yangling and Xi’an, conclusions was drawn: first, both the indicators ofnatural resources and the infrastructure had higher scores in Yangling than those in Xi’an;second, the indicators of human resources, government service, and the economic development had less scores in Yangling than those in Xi’an; third, in the index of economicdevelopment, the indicators of both the per capita total retail sales of social consumer goodsand the ratio of export in industrial gross production are much less than those of Xi’an; four,in general, the investment environment of agricultural enterprises of Yangling is obviouslyworse than that of Xi’an. Based on the conclusions, suggestions were provided as follows:first, to construct modern management service system and enhance the level of governmentservice; second, to pay more attention to rural economy and promote all-round economic andsocial development; third, to innovate the talents management mechanism and make full useof human resources; four, to take advantage of agricultural science and technology resources,and focus on characteristic agriculture.The possible innovation of this study as follows: first, the research perspective of thisstudy was innovative to some degree, because the existed literature in this topic was rare;second, an evaluation system consisted of both the soft and concrete investment environmentwas constructed and qualitative research into them has been conducted.