Strategy A Bank Personal Finance Business Development

Continue to promote the tide of financial sector reform, banks personal financialbusiness as the yield advantage of high flexibility and business and gradually by themajority of customers pursued, thus becoming one of the main ways to increase thecommercial banks intermediate business income.Based on the research purpose and research significance, and puts forward theoverall thinking, research framework and research method of the paper. Through theanalysis of the basic concept and principle of personal financial business, summarizesthe A bank after the "dot","private bank" two stages of the transition, from the savingsbusiness into a new commercial banks to finance business at present. By studying the Abank is currently in the product, service, marketing strategy and legal consciousness,there are certain questions. Combined with the actual situation of A bank, theopportunities and challenges facing the summary of A bank’s current. On this basis, putforward reasonable strategy of personal financial business development of A bank.