Study On The Development Strategy Of Personal Financial Services To Jiutai Rural Commercial Bank

At present, China’s financial institutions in the financial sector as well as related research on the development of personal financial services in this important category has been the neglect of rural commercial banks, rural commercial banks, while the vast majority of personal financial business development strategy is imperfect, the income of the project in the entire banking the proportion of total revenue is quite small, these reasons together led to the present, China’s rural commercial banks for the development of personal financial services do not pay attention. Given this situation, the author established by Analytic Hierarchy Process-related evaluation system of rural commercial banks and the use of SWOT management tools offer constructive advice for China’s rural commercial bank personal financial business development strategy.In this paper, Jiutai rural commercial banks, rural commercial banks by first author and a demand perspective of these two different levels of analysis elaborated the theory of personal financial services, and through empirical way of example on rural domestic and commercial Personal Financial Services practice were analyzed. Next, based on the current development of Jiutai Rural Commercial Bank Personal Financial Services, Analysis System summarizes the current Jilin nine rural commercial bank personal finance business problems based on detailed case while the author designed a questionnaire and investment banks issued in the hands of all types of users, thereby utilizing AHP Jiutai established rural commercial bank personal finance business banking customers evaluation system perspective. In this paper, Jiutai Rural Commercial Bank Personal Financial Services practice case studies, focusing on nine of Rural Commercial Bank Personal Financial Services customer satisfaction survey of this study is a major feature. Another prominent feature of this paper is to combine the above evaluation system Jiutai Rural Commercial Bank personal financial services, using a variety of management tools for the plight of Jiutai SWOT rural commercial banks facing the development of personal financial services, their own limitations and response measures adopted by the bank for this are discussed in detail, so this study for the development of personal financial services in the different regions of China rural commercial banks have a certain significance.In this study, nine of Jiutai Rural Commercial Bank Personal Financial Services as the core of the research object, mainly through the establishment of evaluation index system management tools and the use of SWOT analysis method system summarizes the current Jilin nine rural commercial bank personal finance business exist problems and proposed countermeasures for the bank. The main conclusions are drawn: China’s rural commercial bank personal finance strategy has certain advantages in mass basis, all levels of government support, etc., but in the selection of human resources, financial services and other aspects of improvements have obvious weaknesses, the paper innovation In the actual case of rural commercial banks for research to build rural commercial bank Personal Financial Services customer satisfaction evaluation system, has important practical value.