The Study And Countermeasures Of TVS’ Marketing Channel Integration Difficulties

According to the marketing theory and practice, the author made a detailed analysis and demonstration of the Chinese TV shopping industry and TVS company with a lot of companies on-site research. The author also gave some constructive suggestions on the channel problems TVS Company facing, that is to reconstruct TVS company’s marketing channels by integrating TV shopping channels and traditional channels and emerging electric commerce channels:to build their own marketing channels, reducing the dependence on large distributors to improve their right to speak in the channel; optimize marketing channel structure, increasing the proportion of online shopping channels; strengthen channel management, improve channel management and service levels; change TV shopping channels, network channels and traditional channels fragmented nature of the situation, give full play to the advantages of each channel. The key is to give full play to its traditional power purchase advertising channels advantage, promote the traditional channels and Internet channels of sales and to help TVS company make further development, which will also give reference to other TV shopping companies.