Study Of Branded Apparel Marketing Channel Construction And Implementation Of The Strategv In The Internet Area

As a garment-producing countries, the garment industry in China’s economic development occupies a large proportion. But under the influence of the international financial crisis, the deterioration of the global economic situation as well as the rise of the Internet economy garment industry is facing severe challenges, the industry has become increasingly urgent upgrading and transformation.Firstly, on the development of China’s garment industry, the external environment, the market environment for analysis and further analysis of the rise of online marketing channels marketing channels of the apparel industry and the impact of changes; Then, this paper focuses on the existing traditional brand clothing line the following marketing channel mode, terminal sales and emerging forms of network marketing sales channel model and a terminal form of in-depth analysis, the theory of marketing channels through analysis to identify their own strengths and weaknesses, and based on the theory of marketing channels to build the proposed traditional offline marketing channels and online marketing channels organic integration of the marketing strategy and implementation plan to build a channel. Finally, a new brand of men VICIVE example, from the channel selection and design, channel management and channel integration of penetration of the foregoing proposed to build a channel strategy and implementation plan for the specific application.