A Study International Marketing Strategy

As international competition has become intensified, international division of labor continues to deepen and expand, development opportunities are transient. Under such circumstances, it is necessary that Chinese enterprise take an actively part in the competitive global economy.Being a local industry seals manufacturer, A Company desires to develop international exporting business, therefore, how do they make marketing stragety, how do they organize marketing elements, is what this paper trying to explain. During China upgrade from large manufacturing country to strong manufacturing country, this paper might provide useful references for other domestic manufacturers.First of all, this paper illustration the history of industry seals and current status. With the strategic management of view, this paper analyses A Company’s internal environment, such as company history, culture, management, human resource, etc.. Then it utilize PEST analysis method, analyses A Company’s external environment, and point out that A Company has the necessity and ability to develop international business.With this purpose, this paper discusses the product line of A Company, indicating the key products which are suitable for international business developing, together with the analysis of competitors, clients. Due to different product line, it certainly means A Company should take corresponding marketing strategy to promote advantages and abolish disadvantages.A concrete analysis on products, competitors and clients is done in the paper which allow us to use SWOT method to compare each key products. As a result, this paper proposes that A Company should take growth-type strategy. Consequently, every marketing strategy is given to each key products, with the usage of4Ps methond.Chapter5brings forward the difficulty of marketing strategy in international business, and present a various of solutions. The most possible difficult based on how to built a brand; how to calculate the input and output of marketing and how to avoid the risk in international business.In brief, this paper uses certain marketing strategy theory to analysis the internal and external environment of A Company. With the propose of developing international business, the paper discusses the marketing strategy that A Company need to be considered, and how to proceed marketing strategy.Being an ordinary Made-in-China, what A Company faces, their difficulty and problems, might reflect the fact of an universal problem during China upgrade to a strong industry manufacture country. Researching on this problem, this paper probably gives a useful reference to other Made-in-China manufacturers.