An Empirical Analysis Of C Band RUSTIC TILES Customer Perceived Value

Since the nineteen eighties, due to changes in the market, the consumer behavior research has become the focus of attention in both the marketing and enterprise managers. The so-called consumer behavior research is aimed at individuals or groups in cognition, selection, purchase and use of products or services to meet the needs of their own. The consumer’s purchase decision is recognized and accepted the most direct expression to the products or services. They determine the choice of a product or service, because they believe that the product or service than other competing brands can bring more value. In addition, more and more scholars in the study found, the company’s products or services to gain competitive advantage, must stand in the customer point of view about the value of the product or service. This value is not determined by the enterprises, but by the customer perception, this is the customer perceived value.With the antique brick market competition is becoming increasingly fierce, more and more antique brick brand enterprises begin to realize the importance of customer-oriented marketing idea. This paper is to highlight the C brand " antique brick ", the influence factors of customer perceived value of the empirical analysis, explore the antique brick customer perceived value factor is important for the C brand. The C brand enterprises can according to these factors, to improve customer perceived value of the antique brick through the development of appropriate marketing strategies, in order to open the market to win the profit.This article mainly launches the research from the following aspects:(1) literature, in-depth interviews and survey research was based on the individual, according to the elements of customer perceived value of C brand antique brick:(2) by empirical study shows that C brand antique brick customer perceived value factor layer structure, which mainly include:culture, influence factor price, brand reputation, advertising, product surface quality, the intrinsic quality of products, service, study and important degree of factor of these perceived value.(3) Finally, according to the7main factors of customer perceived value, proposed the C brand antique brick products, price, brand and market marketing strategy, so as to enhance the C brand antique brick of customer perceived value in the future.