X Company Marketing Channel Risk Identification And Prevention Measures

With the constant improvement of China’s economic system, foreign economic and increasingly open, increasingly fierce market competition, enterprises are facing the risk is everywhere, the competitive pressure is also growing. Marketing channels as an important channel for connecting the enterprise market, the lifeblood of the enterprise to develop and grow, and marketing channels to become a key resource competition between enterprises. Rapid development from the perspective of the development of the recent years, the marketing channels, companies are increasingly dependent on the dealer With the intensification of competition between enterprises, dealers competition heats up, causing manufacturers and distributors status also subtle changes. For businesses, risk management is becoming increasingly important marketing channel. Therefore, based on the domestic enterprises as the research object, through research on the risk of marketing channels of Company X, found the risk of facing marketing channels corresponding preventive measures, and other marketing channels risk research has important reference, the risk of the entire marketing channels research also has important practical significance.In this paper, the content is divided into five parts, the first part of which is the introduction, this part is mainly from the four parts of the research background, the significance of the study, the research methodology, the study’s main content and framework of its elaborate; first two mainly from a theoretical overview, including the basic theory of marketing channels, marketing channels definition of risk, the risk classification of marketing channels, channels risk; Chapter First Company X is introduced, then X the company is now marketing channels analysis, pointed out that the present the X company marketing channels, and finally focuses on risk identification system, including the determination of the risk indicators and research methods; Risk identification system based on an empirical study of the risk of marketing channels for Company X, including sample selection, statistical analysis, and the analysis of the empirical results; fifth chapter is based on the previous study, the combination of the actual operation of the Company X risk of marketing channels for Company X corresponding preventive strategies.