Problems And Solutions Of Guotai Junan Securities Margin Trading Business

Since1992, China had a securities finance market, hasexperience-d20years. In these20years, China’s securities finance market has experienced the trough and the peak, but all in theconstantlyimprove, maturity, innovation. After two thousand year, with the entry of foreign financial institutions and financial innovation, to our country’s financial markets, financial institutions has formed great challenge, isnecessary for our country’s financial markets and financial institutions can fas-ter to mature, to participate in the community of international finance, resist the impact of the international capital market.Securities Company as a member of the financial markets, especially China’s securities companieshas been far behind the advanced countries in the securities of the company, in-domesticis far behind the banking, insurance and other financial institutionsbecause ofhistory, policy and so onfor a long time.It is necessary for securities companies to speed up the pace ofgrowth, stronger. As soon as possible in order to make the securities company to mature, strong, able to meet the future even more fierce competition, in2010, the securities industry usher in the first innovation of the securities Indus-try, securities finance market this year introduced a margin trading, the business will change the passive management of the securities company to a certain extent, improve the ability of active manage-ment. Margin refers to the method whereby a securities company may provide financial support for the customer to buy the underlying listed securities, or listed securities for it to sell to provide target, commissions and interest of the securities company, at the same time improve customer dependence of securities companies. Because the margin is a financial innovation business, it can bring income to the securities company; enhance the competitiveness of the securities company, so the business competition is particularly fierce.GTJA securities is one of the nation’s largest securities firm, holds a full license, the securities industry has a strong capital strength and extensive customer resources, margin trading has walked in the front end of many securities companies in China. But, even so, GTJA securities margin trading company development is still faced with the huge pressure of competition, are likely to be affected by any carelessness beyond other securities company. Because to securities lending and borrowing business, it is necessary to fully integrated company own all of the resources, develop a reasonable strategy and tactics, and concerns the subjective, objective, macro and micro factors, to find a good developing margin trading business model, including the company’s business strategy and concrete working method, system, marketing business model, etc.Articles by GTJA securities lending and borrowing business to carry out the empirical analysis, mainly on the theory of margin trading, combined with the GTJA securities margin trading company marketing strategy, business model, business system, trading strategies, market, customer and so on carries on the comprehensive analysis, hoping to find a more suitable for GTJA securities margin trading company in the development of new pattern, forming an industry standard. For securities firms to carry out margin trading, also is helpful for clients to use margin to invest, to obtain greater economic value, reduce losses, to China’s financial markets, financial institutions, financial investorsmultive won situation.