Development Issues Of Margin Business: Evidence From Everbright Securities

In China the development of margin business started relatively late, the road has twists and turns, after the development in recent years has begun to take shape. In order to cope with of the Internet financial environment fierce price war competition, securities companies can not only rely just on traditional brokerage business, but also increasingly turning to innovative businesses, in case to grab opportunities.In China margin business in March 2010 was officially launched, marking the Chinese capital market opened the new era, the advent of the domestic stock market means a formal bilateral trading era. After over five years of development time business has begun to take shape, become one of the major securities company profit growth. Overall. Chinese securities margin business operation specifications, and achieved the expected results. Pilot safe and orderly securities companies to expand and further improve the function of the capital market, margin business technology system security and stability, operating normative, operational processes are gradually improving, risk control to achieve a "measurable, controllable, bear "the basic framework. However, margin trading system, after all, is to bring our country has never tried "short" mechanism in the securities company to bring new opportunities, but also brings a more serious challenge. To develop the margin business, expanding customer base and market share, enhance the profitability of securities firms, deal with the fierce competition from other brokerage firms-for securities company has important strategic significance.Margin trading as a basic credit transaction, the stock market is an important tool to play its basic functions, but also an important means of promoting a country’s securities market to mature. Through empirical analysis Everbright margin business development, mainly through margin trading business theory elaborated, combining strategic Everbright Securities margin trading business, combined with the large number of empirical data and the status of the brokerage operation, it analyzed the margin impact on business, one of the important market players Securities and Everbright Securities for doing a SWOT analysis. Hoping to find a new model that is more suitable for Everbright Securities margin business. Finally, based on the theoretical and empirical analysis, combined with Chinese national conditions, it is proposed to further improve the margin of business development strategies and recommendations on its future that provide a healthy and sustainable development thought and reference.