The Effect Of Investors’ Home Attention On Stock Return

In this paper, we mainly talk about what can investors’"home attention" do to relevant company’s stock return."We collected the fundamentals and trading datum from all the Growth Enterprise Market’s stock during October18,2012and18September,2013. Also, we used data mining technology to grab the relevant datum from Guba, located in www.easimoney.com, in the same period and abstracted variables to measure investors’ sentiment and investor’s "home attention". Then we thoroughly analysed investors’ sentiment’s and home attention’s effect on stock return.After the thorough study, we found out that investors’ sentiment and home attention can both have a positive effect on the stock return on a significant level. Besides, investors’sentiment and home attention will also work together to affect the stock return, positively as well as significantly. What’s more, by splitting the whole sample by province or industry, we can see that the specific trait among industries or provinces will significantly affect the home attention’s ability to change relevant stock return.