A Business Plan Of Happy Childhood Reading Pen

The nursery education is an industry which relates to the country future, nation prosperity and thousands of family. There is no denying that choosing a good preschool education product is very crucial during the growth of children. With the improvement of family economic conditions and the rapid spread of the new generation of education concept, infant education and relative products will own huge market demand and broad development prospect in the near future in big cities such as Shenzhen. Meanwhile, the reform of business registration of Shenzhen and rapid development of mobile internet gives us many opportunities to do pioneering work.This passage use relative theory of business management and analyze the two scenes in reality, and entrepreneurial as well as the business future in the mobile internet age. Take the reading pen as a starting point, which is a harmless, interesting and good for intelligence for the children under six can use it. So that I can set up a company producing reading pen named "Happy Childhood". The text will find demand in the form questionnaire analyze the market scale of infant education products and it’s expand potential and life cycle, operation, marketing, entrepreneurial teams, finance, organization structure, company culture. So that we can set up the020new business model which people can share the020interaction lifestyle. As a result, it can provide business plan and theoretical guidance of "Happy Childhood" reading pen.The shareholders will invest3million through estimate and calculation, the expected discounted payback period is3.12years, and we will earn43.92%during five years. This is a good investing program which has a good profit and bright future. At the end of the passage, I indicate the possibility and disadvantage of this program.