Research On The Business Model Of China Mobile Reading

Mobile reading has been became an indispensable lifestyle of modern life. Along with the development and growth of mobile reading, more and more people use mobile terminals to obtain a wealth of books, information and other reading content for passing the time. The major mobile reading providers began to explore how to seize the huge market. However, there are lots of unsolved problems, such as how to positioning the target consumer groups, how to improve existing business model, how to use the key resource capacity to improve customer loyalty, and how to design a more comprehensive profit model to obtain profits, which are the issues of common concern in the academic and mobile reading industry.This paper is base on the perspective of the China Mobile Reading Base, combined with the actual situation of the development of mobile reading. In order to achieve profitability, China Mobile Reading Base provide series reading content to satisfy customers based on the customer segmentation and positioning, as well as cooperate with stakeholders groups. The author hopes that the result of this paper can provide theoretical support and guide for the sustainable development of mobile reading business.This article is according to the WeiZhu business model, designs and researches the business model of China mobile reading, including positioning, business system, key resources capability, profit model and so on. What’s more, this article suggests that security system is necessary to guarantee the smooth development of business model.