Strategy Research Center Branch In Jinan C Insurance Bank Insurance Marketing

Since the1980s，with the continuous development of economic globalization, financialliberalization and globalization have emerged. Face more intense competition in the market,further cooperative insurance companies and banks to follow the development trend ofinternational economic integration and the integration of the financial services industry.Internationally, ban assurance through a more complete development history, Europe and otherdeveloped countries have experienced a distinctive ban assurance marketing road, with its ownban assurance marketing model, the formation of a more mature microfinance markets, these hasprofound significance for the development of Ban assurance in China. China’s banking insuranceindustry in its development process itself has banks and insurance companies in all aspects ofsize, status and interests and other characteristics are asymmetric, and therefore determine ourcurrent ban assurance market in many ways problematic.C is large life insurance company in Jinan stock commercial insurance company, is one ofseveral insurance companies in Jinan established earlier, before the top three markets, thecompany’s development in the form of the good. As the provincial capital of Shandong, Jinan hasbeen the military commander of the battleground. An insurance company wants to open themarket in Shandong; Jinan must first be established institutions. In recent years, with the supportof the country’s economic structure adjustment and the Shandong provincial government, JinanCity, the financial sector insurance companies have mushroomed rise, but in the process ofdevelopment is also exposed as serious product homogeneity, drive up fees, single issues such asmarketing channels.The author of C Life Insurance Company Jinan Center branch ban assurance developmentof a detailed analysis to identify the many threats it faces in the current marketing process,analyze its able to grasp market opportunities. Life on the C further the company’s ownweaknesses and strengths were analyzed, the use of marketing theories developed to meet C LifeJinan ban assurance business marketing strategies and related safeguards. I hope that thesepolicies and measures to provide some suggestions and references to its development.