Competitive Strategy Analysis And Strategic Security Countermeasures Of China Construction Bank’s Public Business In Qingdao

China Construction Bank is one of the four major state commercial banks in China, the Construction Bank’s strength and size belongs to the forefront of financial industry. With the acceleration of the process of financial globalization, many foreign banks accelerate the scale and speed of its development in China. A variety of small banks is gradually emerging. Construction Bank has a huge number of the customer base and good reputation. In this international situation, China Construction Bank is also actively plays into the fierce competition in the world’s financial integration. In this case, how to strengthen the building of the bank’s social status and ensure its strong momentum of development is an urgent problem. Among all of banking business, the corporation service is the important business of the bank, so this article took corporation service as a starting point to analysis the competitive strategy and its strategic protection of the corporation service of China Construction Bank.This research did an in-depth investigation of the Construction Bank’s business strategy in order to analyze the development of the competitive strategy of the line and the corresponding strategic security. This article focused on the Construction Bank’s organizational structure, human resources, performance evaluation, marketing and marketing concept. This paper first analyzes the connotation of a competitive strategy by Michael Porter’s model to analyze the economic impact of existing competitive strategy. Next, the paper uses the PEST model Analyzed the political and legal environment, economic environment, social and cultural environment and technological environment of China Construction Bank. Finally, the paper analyzed the strength, weakness, opportunity and threat of the strategies on corporation service of China Construction Bank by SWOT analysis method. This paper also analyzes the performance management and analysis, human resource development and corporate culture.In the comparative analysis of the financial industry, this paper selects Agricultural Bank of china and Bank of China in Qingdao compared to China Construction Bank on corporation service. On this basis, this paper analyzes the strategic organization of public business in detail. Ultimately, this article optimizes the public business from both internal and external corresponding measures.