Research On The Competitive Strategy Of SDLZ Intelligent Technology Company

With the implementation of the "Made in China 2025" plan,the domestic intelligent manufacturing industry has gradually become a new direction of industrial development,and laser technology has become more and more widely used in industry due to its superiority.Some industries have even replaced labor.Laser equipment manufacturing companies are getting more opportunities.However,the current domestic laser industry has the problem of insufficient core technology competitiveness and the "product structure".For laser equipment manufacturers,how to find their competitive strategic positioning and improve their core competitiveness has become increasingly important,so more and more laser equipment manufacturers have begun to pay attention to the research and formulation of competitive strategies.SDLZ intelligent technology company is specializing in laser intelligent application,and,it doesn't have a strategy.There are many types of products and not specialized.The organizational structure of the company is not scientific and streamlined,and the development direction is not clear.It is urgent to transform its strategic strategy.Therefore,choosing the right competitive strategy for SDLZ Company will help it occupy the market quickly.Firstly,this paper gives an overview of the background of intelligent manufacturing and the background of the laser processing industry.Then,based on the theory of competitive strategy and field research,using PEST analysis method,five-force model for SDLZ Company the macro external environment and the internal environment of the enterprise are comprehensively analyzed,and the SWOT model is used to summarize the opportunities and threats faced by SDLZ Company,as well as internal advantages and disadvantages.According to the analysis results and combined with the development goals of SDLZ Company,through qualitative analysis,SDLZ Companies should seize the external opportunities,select the target concentration strategy,establish the core competitive advantages,and focus on manufacturing laser marking equipment.Finally,this paper proposes four safeguard measures that are compatible with the development strategy of SDLZ Company,which is to improve the organizational structure of the enterprise and optimize the allocation of human resources,improve sale skills and humane care to enhance corporate culture.