The Research Of New Media Applications In The Dissemination Of Agricultural

Since the new century, three rural issues of China is getting worse, agriculturalissues related to the vital interests of farmers, affecting the overall development of thenational economy. To solve the three rural issue, in addition to policy instruments,science and technology is the primary consideration. Modern society is the era ofinformation technology，the network has gone deep into his brother corner of society, hasled to changes in the way businesses operate.As the new media technologies have several features, such as spreading widly, highefficiency and so on. The application of new media in the field of agriculture will bringprofound changes to agriculture and also be a trend in the future of the field ofagriculture spreading. But there are some problems to be solved of the new mediaapplications in the vast rural areas, no matter in theory or in reality practice.Firstly, the background of this paper discusses rural issues, such as the seriousnessof the new media applications increasingly sophisticated features and new mediaapplications in the field of agriculture and the reality and possibilities in the future. Thisarticle carried out expression of the purpose, significance, and content and methods ofthe study were discussed. And this article also discusses the way of traditionalagricultural spreading and the status of new media applications spreading nowadays. Inthe end this article discussed advantages and problems of new media applications,try tofind the reason of this issue. The writer arising recommendations to promote the spreadof agriculture in the new media from four aspects.