Company Website Voluntary Disclosure Construction And Application Assessment Scale

As long as the continuous development of China’s market economy and the wellimprovement of the capital markets, China’s listed companies’ voluntary disclosure issuehas been more and more concerned by public. Voluntary disclosure is based on themandatory disclosure of information, it deepens the company’s overall accounting andsupplies additional information, it improves the entire quality of the company’sinformation system, all of that would help to eliminate asymmetries and imperfect ofcapital market information, and bring fairness and efficiency of capital markets. With therapid growth of the Internet communication technology, information technology andinnovative have brought a revolutionary impact on information generation, transmissionand processing; the development and application of Internet technology, whichfundamentally changes the objects, contents and methods for disclosure of corporatefinancial reporting information, makes the financial statements of financial disclosure gotowards the direction of the network. Internet Financial Reporting leverages the variousmeans provided by information technology, making itself transform into a networkaccessed form, and it’s very convenient for Internet online user to check the financialposition, operating results, cash flows and other important matters, and that get thedisclosure of financial reports become more timely, more comprehensive and morepersonalized. Company website voluntary disclosure works as part of a network financialreporting, and is the primary stage of the network financial reporting development.Related research of the subject abroad has been expanded in a large-scale, but in ourcountry, there is not so much. Therefore, this paper summarizes and concludes therelevant literature, using accounting theory and the theory of enterprise integration reportto explain the necessity of corporate website voluntary disclosure development,according to the core competence theory and relationship marketing theory, it describesthe main objective of the company’s website voluntary disclosure, and builds threeindicators of the company’s website voluntary disclosure rating list: financial informationindicator, non-financial information indicator and interaction indicator, then apply therating list to the website of the Growth Enterprise Market(GEM)listed companies. Thispaper constructs the company’s website voluntary disclosure rating list, it evaluatescompany website voluntary disclosure status on GEM, it reveals the company websitevoluntary disclosure widespread issues, then it make recommendations to helpinformation disclosure stay in good status and improve the quality of network financialreports. On the other hand, this rating list is primarily based on decisions relevantprinciples, therefore, to a certain extent it would help investors to identify the activeinformation among company’s website, and it is more efficiently to use the variousinformation of the company website.