G Bank Credit Card Call Center To Improve Customer Satisfaction Research

Credit card payment is a non-cash transaction products, they give cardholders a certain amount in accordance with the user’s credit and financial By banks or credit card companies, When the cardholder credit card holders do not pay cash, Further payments until the balance sheet date when. Credit Card is a highly service-oriented products, Card issuers to provide support services throughout the entire life cycle of credit card. Domestic Credit to achieve leapfrog development in recent years, credit derivatives are also constantly innovate to bring great customer service challenges.With the development of Internet, CTI technology advances, on behalf of the new service model of call center customer service center that came into being, it is a direct gateway to customers and business exchanges. Telephone customer service levels directly determine the height of service support as a development in industries card industry, how to improve call center customer satisfaction placed in front of each card products Ventures.In this paper, G bank card telephone call centers, for example, a credit card call center to improve customer satisfaction as the goal, from the factors affecting customer satisfaction, combined with the characteristics of the call center, to establish a plan for improving customer satisfaction index system, the use of quantitative and qualitative analysis of the indicators of the impact of the call center customer satisfaction analysis, and further proposed improvements call center customer satisfaction.