Research On The Customer Satisfaction Of TianJin Rural Commercial Bank Call Center

Nowadays,the concept of "Customer is God" has been thoroughly to the banking industry,as part of the call center line of contact with customers,an important role is self-evident,and the operation and management mode of call center banks more high-level attention.China's Banking Call Center after a long period of development,the current software and hardware facilities have been very advanced.Attendant is that customer service requirements for the call center has gone up,the call center is expected to have the ability to solve all the problems of customers.With the overall development of the banking business,the call center in the new business promotion,product brand promotion.So,what is the core factors that affect customer satisfaction?How to improve customer satisfaction?This paper takes Tianjin rural commercial bank as an example,from the perspective of the Tianjin rural commercial bank call center integration,in order to improve the level of customer service call center as a research object,from the influence factors of customer satisfaction,the superiority of combination of call center,propose a customer satisfaction evaluation index system and uses quantitative analysis method to analyze the impact of the call the center of the Tianjin rural commercial bank satisfaction index.Then according to the established index system,the Tianjin rural commercial bank call center of the whole system of evaluation.