Marketing Company Of Mercedes-Benz (China) Customer Relationship Management And Marketing Performance Research

With the continuous development of market economy, people’s incomes continue to increase; the level of supply capacity and material commodity markets is also rising. Gradually improve the quality of life so that people meet the daily needs on the basis of high-end cars began to enjoy the spirit brought joy and pleasure, but also for the rapid development of this market, Mercedes-Benz has brought an indispensable opportunity. Thus, producers and distributors Benz in order to achieve a competitive market place, not only need to ensure and improve the quality of branded products, but also need to increase efforts in terms of products and services, from pre-sale and after three aspects to improve service quality. Good quality of service not only its own brand products make customers feel good qualities, will enable customers to get the psychological satisfaction, play a multiplier effect, and ultimately the formation of consumer brand loyalty. As can be seen from this level, customer relationship management service satisfaction among enterprises with close links should exist. Current academic research in this regard has been some success, but the study of the relationship between the specific customer relationship management and enterprise sales between rarely. Therefore, this is a cut from this perspective, to Mercedes-Benz marketing company for the study, customer relationship management as a specific part of the study, carried out specific research and customer relationship management relationship between satisfaction.Paper introduces the connotation of origin and technical classification of customer relationship management theory, as well as with some mainstream theories related to customer relationship management application status at home and abroad were analyzed and compared.Secondly this paper, the current status of Benz marketing company gives customer relationship management analysis summarizes the current status of Benz marketing company customer relationship management and problems. And the choice of indicators on customer relationship management were analyzed, summarized service hardware facilities, quality of service and value-added services are key indicators of customer relationship management, customer satisfaction and the relationship between marketing performance given regression analysis locate a function of its existence.For the above findings, we propose the following recommendations: Mercedes-Benz dealer should improve after the implementation of conditions, including providing customers with comprehensive value-added services and to provide communication platform, to enhance service quality and develop a reasonable service pricing strategies, improve customer service satisfaction from the whole, thus forming a more stable brand loyalty.