Study On Investor Public Relations Management Of Our Listed Company

November30,2013, the CSRC issued an action of the opinions on promote IPO reform further, this reform realizes that stock issued system changes from approval system to registration system. This reform indicates that our stock market has gradually liberalized, public offering to raise funds will become a trend. Listed companies to obtain competitive advantage in the capital markets, for the purpose of raising funds, not only should focus on investor returns and have good growth prospects, but also should be able to convey these information to investors. Investors in the article only refers to the shareholders.This article puts investor public relations as the major research content. This article summarizes the research of investor relations and public relations, then combines the two aspects research together. Investor public relations in this article refers to the application of public relations management process and methods into investor relations management of listed company. Investor public relations is governance activities of listed company’s, with plans and continuity.This article refers to the process of public relations management, divide investor public relations management process into research, planning, implementation and evaluation step, and the four steps is a cycle process.This article refers to the process of public relations management, divide investor public relations management process into research, planning, implementation and evaluation step, and the four steps is a cycle process. Finally, this article chooses Baosteel as study case, and analyzes investor relations management process of Baosteel, then analyzes how investor returns and communications affect the results of investor relations, at lase, summaries the experience of Baosteel, in order to guide other listed companies’investor relations management.The main contributions of this article are as follows:Firstly, this article researches the investor relations management form non-traditional perspective of public relations, and attempts to applicate the public relations management process to investor relations management, carding the process of investor relations management, increasing its purpose and relevance. Secondly, differently with other investor relations management research, this article pointes out increasing shareholder value is the foundation of good investor relations, and information communication is the means of disseminating investor relations. Thirdly, this article attempts to build listed company internal investor relations management evaluation index system to guide the practice of listed company investor relations evaluation.