Research On Investor Relations Management Of Shanxi Fenwine Company

With the maturity of China's capital market,the number of listed companies is increasing,the types of investment are changing with each passing day.For listed companies,good investor relations management has become the most important one for the company's stocks,which attracts investors' attention and obtains continuous financial support.This paper use a new perspective to look at the company's investor relations management,and regards the company's investor relationship management as a way of expressing the company's marketing,using the "company" as the "commodity" of capital marketing,and the investor as The target group who buys the company's stock will use the company's value channel as a marketing channel,and adopt similar marketing methods to the product market to attract investors' attention and enable the company to obtain a stable valuation premium.The research will help Shanxi fenwine Company to improve the management level of investor relations,improve the initiative,professionalism and timeliness of investor relations managers,build a multi-channel communication channel to meet the individual needs of various investors and enhance The company's competitiveness in the capital market.In addition,the relevant research results of this paper can also help the investor relationship management practice of other listed companies,which has certain reference significance.This article selects Shanxi Xinghuacun Winery Co.,Ltd.as the research object.Shanxi Liquor is listed as the first stock of liquor,and Shanxi is listed as the first stock.For the capital market listed liquor company,Shanxi capital market is incalculable Significance.The status quo of investor relations management in Shanxi is described in detail.The questionnaires and interview analysis methods are used to analyze the current problems of the company's investor relations management,including the lack of communication channels,communication methods,and investor relations.Management initiative,timeliness,and professionalism are not strong,and communication content cannot satisfy the demands of various investors.On this basis,by drawing on the domestic and foreign investor marketing theory,the investor relationship management system adapted to the company's current development is constructed,and the specific measures for the implementation of the system are proposed.The company should formulate the investor relationship strategy and establish investor relations.The management department,formulate and improve the system,optimize relevant processes,strengthen the investor relations subject,object,channel,and media relations to let the system fall.The main bodyof investor relations is to improve the professionalism,initiative and timeliness of the investor relations service main body,mainly to create a cultural atmosphere,establish a sound incentive system,formulate system planning,hire an investor advisory company,and value investors.The relationship commissioner cultivates and increases capital investment;the investor relationship object construction is mainly to segment the investor group,and on the basis of not complying with the principle of information disclosure,it can satisfy the information demands of various investors,realize targeted information output,and rationally manage expectations.Guide investors in a timely manner.The channel construction of investor relationship management is mainly to establish a communication feedback mechanism,increase communication channels,and increase proactive information disclosure.Investor Relations Media management is mainly to strengthen public opinion management and focus on financial media cooperation.