Research Of The After-sale Training Servicestrategy In HV Company Based On The Improve Of Customer Loyalty

HV company as a multimedia education software and hardware manufacturers,facing fierce competition in the market. The product function and price ofhomogenization of the increasingly obvious, the support of national policy, the smallbrand more and more in the market, enterprises are facing function, technology thisproducts competitive advantage increasingly decline, facing the product customerservice training services for manufacturers to provide the customer requirements,improve customer service training service gradually, gradually become the key ofenterprise competition the. The problems of HV company in the customer servicetraining services has become a short board of its future development, want to in thefierce competition environment and always maintain a competitive advantage, wemust pay attention to customer service training services.In this paper, on the basis of theoretical research, the customer service trainingservices company HV is studied, based on the educational software industry, PESTanalysis, analysis of the competition situation of HV company, HV company customerservice training services to enhance the necessity of strategy. By using the method ofSWOT analysis of HV company’s internal strengths and weaknesses and externalopportunities and threats analysis, short board the weaknesses and threats areconcentrated in the company customer service training services, the company shouldchoose WT strategy to improve customer service training services. At the same time,the author from the perspective of improving customer loyalty, finishing the manyfactors affecting customer loyalty, and by using the method of AHP analysis matrix,obtained two two evaluation through carries on the questionnaire survey to the client,using Yaahp software for analysis to determine the weight of the correspondingfactors, provides a basis to reduce management cost for HV companies to develop areasonable strategy.Through the research of the HV company customer service training services, thispaper proposes the establishment of differential customer service system,standardization, the establishment of agents with desired content supervision mechanism, pay attention to customer relationship management, pay attention to theconstruction of customer service training service team, to form an effectiveperformance appraisal system, establish timely feedback platform, optimize serviceteam and view customer specific solutions and strategies, and that should ensure theimplementation of the strategy through the enforcement of top management’s attentionand support as well as the primary executants, at the same time to pay attention tocustomer service training service staff, for the development of good opportunities fordevelopment.This study has important effect on the HV company’s future development interms of service, but also can provide certain reference for customer service trainingservices in the management of similar enterprises.