International Strategy Research On Large Accounting Firms Of China

Our accounting services market continues to open up more and more internationalaccounting firms into the Chinese market, to our accounting profession that bringsopportunities, it also brings significant challenges. Foreign accounting firms audittechnology has advanced, high-quality personnel, a strong international ideas, goodbrand image, quality of service and other advantages, has its own power to quickly seizethe market of audit, accounting firms on China development had a great impact. However,the development of the accounting profession a short time, there still exist many problems.This year, our government unveiled on " CPA bigger and stronger,"" promote CPA goingout" of the advice and guidance of our national strategy of large accounting firms provide asound macroeconomic environment. Therefore, it is necessary to how large our CPAimplementation of international strategy in-depth study, continued to narrow the gap withthe international accounting firm. Finally, the actual situation of China’s major accountingfirms, to propose specific international strategy of large accounting firms.This paper analyzes the main specification, based on an international perspective tothe international theory and the theory of competitive advantage, based on internationalstrategy proposed implementation of major accounting firms. First, analyze the currentsituation of the large accounting firms to implement international strategy, internationalstrategy to identify the problems in the implementation and make data analysis. Then, theintroduction of the international "big four" of the development process, providing valuableexperience for the international strategy of the large accounting firms.