Asset Light Profit Model Evaluation

Asset light profit model must be used in the form of "low" investment and asset size "small" form of knowledge "light", business development efficiency "high" and knowledge into "heavy" model of corporate earnings model:Widespread concern around the world after the companies raised McKinsey&Company. This profitable business model, first used in the United States Nike1970s corporate activities, it allows companies to focus on product design and product development of the company’s sales, so you can get the highest possible return on investment.Pharmaceutical industry is an important industry, with the rapid evolvement of China’s financial in recent decades, the development of the pharmaceutical industry in China is also living in unprecedented. Compared with developed countries, China and other countries, the pharmaceutical drug companies still have a large gap in operating technology, capital, management, operation and other aspects. In the pharmaceutical industry in China, Jiangsu Hengrui Medicine Co., Ltd. with its special profit model, became a leader in the pharmaceutical industry on the road to medicine.Based on the literature related to asset-light business operations and strategic profit pattern, select the object Jiangsu Hengrui Medicine Co., Ltd., the company nearly five main business data and financial indicators were analyzed in order to sustained profitability perspective Hengrui Medicine Light assets pattern. Through study of corporate financial results verify the feasibility of profitable asset-light commercial pattern. Under asset-light pattern for profitable corporate earnings were summarized financial performance, the paper concluded, not only enriched the theory of enterprise profit pattern, and to select an asset-light commercial pattern brings a profitable real parade recommendations.