Discussion Of The Motivation And Financial Effect About The Asset-light Profit Model Of Suning Commerce

not only well used in the high-tech enterprise,but also have significant results on upgrading traditional enterprises.With the deepening of market-oriented economy,the development of ideas in the past,there have been limitations of the development model,China's retail industry has experienced a period of rapid development,along with increased competition in the industry,electricity supplier online eroding market share,corporate profit year decline in corporate annual high inventory,high operational state debt,financing difficulties,the country's retail enterprises are facing important bottleneck for sustainable development.While this mode of application in the enterprise are not many,and not mature enough,the main reason is too small can learn from experience.At present domestic scholars on asset-light profit model is still in its infancy,research asset light of current research asset light on still in the primary discussion of the strategic level and the general explained,mainly in terms of definition,theoretical foundation,characteristics,etc.the study.Many of them with qualitative research and case studies mainly focus on more strategic management from the perspective of an asset-light business model of business success and failure stories,many literature mainly theoretical basis of foreign scholars to do a preliminary study,failed to form the theoretical basis for enterprise development in line with China's actual situation,the reference to our little enterprise applications.Asset-light profit model effectively enhance the core competitiveness of enterprises,and strengthen the enterprises in the industrial chain position.With less capital investment,leverage resources of other partners,focus on the advantages of resources to the most profitable part of the industry chain,to maximize shareholder value.In view of this,by studying the motivation of profit asset-light model,methods of operation,can provide a theoretical basis and empirical measures for Chinese enterprises to promote asset-light profit model,so that enterprises in the development of production can be a smooth upgrade transition,in fierce competition win long-term competitive advantage.In this paper,combining the theoretical analysis and case analysis has been studied around Suning commerce.the motivation of using asset-light profit mode,the effect of financial operations,operating mode,etc.,on the basis of normative research,carried out a relatively comprehensive and systematic analysis and evaluation.Using comparative analysis of financial performance before and after implementation were targeted analysis,intuitive reflect the effect of the implementation of the use of asset-light mode of profit,describes the characteristics Asset-light profit model is successful used in some compannies in recent years,of the financial asset light suning commerceprofit model.Finally,he summed up suning commercecontinued to promote the asset-light profit model of successful experience,draw the conclusions for some of our businesses in transition provide some reference and recommendations on how Chinese enterprises enhance their operational capabilities of practical guiding significance.This article includes introduction,it has a total of five parts.Introduction is the first part,it introduces the background and significance of the research literature describes the asset-light model profit scholars and summarizes the literature review,research ideas and research methods were introduced,and shows the basic framework of this paper.The second part of the theory of asset-light profit model is outlined,including asset-light connotation profit model,financial characteristics,manifestations,motivation to do a theoretical analysis.The third part of the implementation of suning commer ceasset light profit model was introduced,we outlined the measures adopted by Suning Appliance,suning commerce and characteristics of profit model to do the analysis.The fourth and fifth part is the key part of the article.The fourth part analyzed the motive of asset light profit model about suning commerce in detail,and then on the profitability of enterprises to adopt an asset-light before and after the profit model,solvency,operational capacity,develop the ability to do a comparative analysis of financial indicators do,more directly reflect the viability of enterprises before and after,and analyzes the effects of the implementation of the enterprises to adopt the profit mode.The fifth part describes the research conclusions and enlightenment,from the above analysis concluded that the use of the asset-light Suning profit model,companies have the ability to low-cost expansion,but also with sustainable profitability.Hope that the theoretical basis of this paper,combined with the case,it is possible to promote asset-light profit model in the domestic application,and to our country in the transformation and upgrading of enterprises to provide some reference experience.