Tourist Town Government-led Development

Genghis khan mausoleum scenic spot good tourism image based on urban development, urban development cannot leave the scenic tourist income funds support tourism development need ejin horo banner, the promoting effect of market economy, and the failure of market economy requires the government to intervene, when can the genghis khan mausoleum scenic area marketing plays a vital role and urban development. Government according to the characteristics of national culture tourism image of the scenic area planning and urban planning, to show its unique historical heritage with the time development demands a combination of distinct personality, is of great significance for urban construction. This paper first analyzes the present situation of genghis khan mausoleum scenic tourist town, and analyzes the regional image and cultural image, it is concluded that the present stage of genghis khan mausoleum scenic spot tourism image in the international, domestic and three different spatial scales in Inner Mongolia area image positioning. Secondly analyzes the genghis khan mausoleum scenic spot by relying on the existing tourism image of the town and its tourism image summed up in the most genghis culture characteristic and the cultural experience of ordos amorous feelings and leisure travel destination, concrete can be embodied in:"place to live, for home buyers, easy to tour" from three aspects. Finally in the above two aspects based on the analysis of tourism image, it is concluded that the local tourism marketing and tourism development path to the particularity of government intervention, so as to build a relatively complete industrial chain, cultural tourism industry all over the world make the Mongolian national heritage to radiation elements, to the actual local urban public utilities development and local tourism development to provide the beneficial reference and reference.